Jaguar introduces new logo for the brand
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MajorTom
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cj10jeeper said:
Yep. Doesn't matter if their social media posts are flooded with negative comments from bitter boomers banging on about racing heritage and XJs from days gone by. :lol: What they want is some attention and online traction and I'm sure they anticipated they would get some by infuriating a large part of the old customer base.
Let's see what comes next and fingers crossed that they start making money because that's our best chance of ever seeing a worthy successor to the F-Type one day.
NaCl
New member
MajorTom said:
Just my two cents, but with Jaguar's Managing Director saying that the rebrand won't appeal to 85% of the company's existing customers, I doubt the successor to the F-Type would be anything special.
I can understand a company wanting to appeal to a newer generation of customers, but even as someone from Gen Z, none of this appeals at all.
I'm curious to see the unveiling of the new EV GT, because if the design & performance is brilliant, it'll just be a case of seperating the cars from the marketing. Although that being said, I currently have 0 interest in EVs.
WShudds
New member
I get the old man Jag stereotype but the successful F-Pace has been mostly sold as a family car so not exactly the woke demographic that the branding seems to be aiming at.
And with the end of EV subsidies looming (Trump is leading the way...) good luck finding demand among the puberty blocked young and cough cough...wealthy.
And with the end of EV subsidies looming (Trump is leading the way...) good luck finding demand among the puberty blocked young and cough cough...wealthy.
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Anonymous
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cj10jeeper said:
Wow that brings back memories. I’ve still got a Consignia branded pencil
mickjaguar
New member
Hmmm, not sure it fits with the copy of nothing theme! It just reeks of David Bowie 1970s to me.
It does seem odd to me to retain the Jaguar name while rubbishing both the legacy and its customers. Surely a wholly new product deserves a wholly new name if you deny everything that went before. Better to lay the past to rest with respect and dignity than this travesty of a rebrand. I wholly agree with the comment that the new design language looks more suited to a handbag than a cutting edge performance transport; in fact I wouldn’t be surprised if LVMH were involved somewhere down the line.
Quote from an Exclusive Event at Gaydon Design Studio. “ Jaguar MD Rawdon promised cars with “a visceral, emotional connection with the driver”.
Don’t think I’m going to feel this connection somehow, although would get pretty emotional at the thought of spending avg £110k for a BEV
Don’t think I’m going to feel this connection somehow, although would get pretty emotional at the thought of spending avg £110k for a BEV
Dynamic Dek
New member
After watching the "colourful" ad, it makes me feel a tad queasy and convinced that the new brand is one which I do not want to be associated with, even if I was to win the Euro millions at the weekend.
I'd love to have been there listening to the marketing techno guff babble when they were presenting this "rebranding" to the board!
I'd love to have been there listening to the marketing techno guff babble when they were presenting this "rebranding" to the board!
I can't find the meaning in the video.
What is it supposed to do, what is it supposed to represent, what is it supposed to say?
It doesn't go anywhere, it doesn't do anything.
They just sit and walk and do that vacant/attitude stare.
I suppose those who have created it think it has meaning or that it makes some kind of statement, when what they've really done is create something contrived, cynical and shallow. Where's the imagination?
What is it supposed to do, what is it supposed to represent, what is it supposed to say?
It doesn't go anywhere, it doesn't do anything.
They just sit and walk and do that vacant/attitude stare.
I suppose those who have created it think it has meaning or that it makes some kind of statement, when what they've really done is create something contrived, cynical and shallow. Where's the imagination?
WShudds said:
Seems like that guy's been given more power than he should be allowed!
I'm sick of companies using diversity to sell products.
I get it - diversity and inclusivity is great.
I used to work in a supermarket when I was a student. I worked with all sorts of people - retirees, students, black people, Asian people, Muslims, Hindus, gay men, lesbians, people with learning disabilities, people with physical disabilities.......... It was definitely diverse. They didn't need to seek brownie points by advertising that. If inclusivity was their goal then they were succeeding -by just doing it!
If they decided that advertising their inclusivity would get them more sales I think it'd turn people off.
People want to know about the product. Sod how many gays you have working in the frozen department today, we don't care, just tell us how cheap your bananas are!
Same goes for the cars - don't care if the person who designed or made it is gay, has one arm, is autistic, is trans, is a refugee or whatever. I only care that they've built it well, engineered it nicely and made it look tasty. I don't care who else they're trying to sell the cars to either. I only care if I like it and if I can afford it. We all know that behind the false and cynical veneer of inclusivity, diversity and virtue signalling there always lies a commercial company that wants to flog as much as they can, as cheaply as they can and for as much return as they can so that the shareholders get their money, many shareholders that most likely believe in none, and practice none, of the diversity values that the company seeks to present.
WShudds
New member
That's the problem with ideology masquerading as values. The latter does good when nobody's looking. The former demands allegiance to its much higher and perfect standard. And going by the aggravating answers Jaguar's social media team gave to earlier comments, they're not even trying to hide an allegiance to their newly found religion....
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Anonymous
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The marketing detail says that they are aiming for 100,000 sales in year 1:
With 80% of buyers will come from other JLR brands (unlikely, if you are buying a land/range rover you are hardly going to walk over and double your money on JaGUar at the same time and although I am brand loyal I was hoping for a D-Type, E-type, F-Type look how far we have come, the leaper evolves, heritage but here is the future 1000km 1000bhp world).
15% from buyers who already have a vast range of cars
Unsure on the other 5%.
The price is now £130,000+ as well according to some sources online.
It better be the best looking car ever come 3rd Dec.
With 80% of buyers will come from other JLR brands (unlikely, if you are buying a land/range rover you are hardly going to walk over and double your money on JaGUar at the same time and although I am brand loyal I was hoping for a D-Type, E-type, F-Type look how far we have come, the leaper evolves, heritage but here is the future 1000km 1000bhp world).
15% from buyers who already have a vast range of cars
Unsure on the other 5%.
The price is now £130,000+ as well according to some sources online.
It better be the best looking car ever come 3rd Dec.
daytona650
New member
Oh dear. My F-Type can slowly become a classic and I'll just leave them to it.
I know car manufacturers are finding it harder and harder to differentiate themselves from each other but bloody hell thats bad.
A lot of money is being wee wee'd into a very large pot of wasted effort by the looks.
I know car manufacturers are finding it harder and harder to differentiate themselves from each other but bloody hell thats bad.
A lot of money is being wee wee'd into a very large pot of wasted effort by the looks.
