WShudds
New member
Watching the Apprentice the other day with my 9 year old son, one of the candidates talked about "USP" and it left my son puzzled.
"What's USP?" he asked. I explained that a Unique Selling Point is what makes something really special and desirable. I said, take the F-type, for example. What would you say is its USP? He snapped his finger and said "the exhaust sound!"
It got me thinking. We all love the F-type for different reasons. I've had mine for 4 months/2,500 miles and despite being a gorgeous car, for me the exhaust sound is what makes it so unique. It's truly like nothing else I've ever had and probably ever will.
Which begs the question; would people here still buy the F-type if it sounded like a "normal" modern-day sports car like the latest stock 911 and similar with fake exhaust sounds coming through the speakers?
"What's USP?" he asked. I explained that a Unique Selling Point is what makes something really special and desirable. I said, take the F-type, for example. What would you say is its USP? He snapped his finger and said "the exhaust sound!"
It got me thinking. We all love the F-type for different reasons. I've had mine for 4 months/2,500 miles and despite being a gorgeous car, for me the exhaust sound is what makes it so unique. It's truly like nothing else I've ever had and probably ever will.
Which begs the question; would people here still buy the F-type if it sounded like a "normal" modern-day sports car like the latest stock 911 and similar with fake exhaust sounds coming through the speakers?