It’s not that Audis don’t look great, it’s not that they don’t drive brilliantly, it’s not a lack of quality.
For me it’s a lack of soul in the Marque. The heritage goes back to the 70s with the Quattro and there it ends.
The F is a nod to the history of the Jaguar legend and that’s why it’s shape has a soul, and that’s why we love it.
As for the buy British, always a good idea, but if you don’t mind I’ll keep shopping internationally for the aluminium and the components that are used to build my Jag.