This Ferrari Roma came out in late spring 2019. By then I was driving with my son in Monaco, past he place where paparazzi gather to spot celebs in hypercars...
So when we came near this place, our care was hard not to spot.. ..I could see one poking another and starting shooting pictures.. ..I was pleased but also puzzled.
Until about a year ago a Dutch website ran an article on Ferrari and I had the same thoughts as you have..
Someone at JLR must have noticed as soon after the Roma came out, JLR introduced the color 'Portofino' , nod nod, wink wink... :mrgreen: