The design is 'challenging', I can't see many folks outside of the Coasts buying this as opposed to 'truck guys' and contractors that make up a large part of the market.
That being said, if large fleets crunch the numbers and TCO is lower there could be big orders placed. On top of that, if it becomes part of popular culture and a must have luxury good; like Canada Goose coats or G-Wagons it may do well overall.
The launch event did a massive disservice to the product development team and mentioned nothing about a lot of impressive innovations. In house cell & 800v battery, first steer by wire system, first 48v low voltage architecture, use of mega-castings over ladder frame chassis and the torsional rigidity therein as well as the next gen infotainment software which is near if not on par with iOS.
Regardless of whether the product itself is successful, it's been a fantastic development bed for technologies that will keep Tesla ahead in the EV space for years to come.