I stick with Raggtopp cleaner and then protectant. Purpose made for the job and had great success over a 20 years with soft tops (modern triple layer, not old PVC). 2 part process, sun or shade, no masking.
It's the oem supplier to The Haartz Corporation, original equipment manufacturer of convertible topping for virtually every American and European convertible automobile manufactured throughout the world. That's good enough for me
I haven't researched the actual layered structure of the F Type but most modern are the same consisting of 3 layers an outer decorative layer, a non-permeable membrane and then internal insulation/sound deadening with a decorative lining
Couple of basic rules for the outer fabric as that's really what we are looking at here:
Grit's the enemy of the 'canvas' outer as it grinds the fibres, so washing and vacuuming without scrubbing helps and prolongs life.
It should never be sealed, It's the middle layer that does the waterproofing, not the outer, so tent sealers and anything that tries to seal is not good. Beading on the roof isn't a relevant metric. Most such products bond the fibres and cause them to break (fluff up). Looks great for a while though, especially if it has dye in it
Never open or close when frozen and it tears the fibres. Wet is OK so long as opened and aired within a few hours, else it will mould
I'm not considering restoration here as the damage has been done by then..
Lots more to do on internal, mechanism, etc. but that's another story